More than 20,000 fans voted for the all new Ducati Multistrada 1200 by participating in a contest organized each year by the Italian "Motociclismo" magazine, who carried out a survey among visitors with a form to fill out either at the show or online. The new Multistrada 1200 took more than 48% of the votes, followed by the MV Agusta F4 and the Aprilia RSV4.

The prize giving took place at the end of the show, on the official Motolive stage (the area dedicated to EICMA's external events) in the presence of Dr. Costantino Ruggero, the General Director of EICMA, and Piero Bacchetti, President and CEO of the Edisport publishing group. This was the final event at the end of an intense week that saw nearly 450,000 visitors fill the Halls of the Milano-Rho trade show district.

The award only emphasizes the public's enormous interest in the new jewel in the Borgo-Panigale crown, a further confirmation of the energy and resources that Ducati is dedicating to the constant development of new products.

The new Ducati Multistrada 1200 thus reigns supreme. Not just as a new bike, but a new concept of bike. From the moment the EICMA show opened, the Ducati stand dedicated to this innovative machine was flooded with a constant tide of visitors, all eager to see the new product, the pride of the Italian motorcycle industry.

The 1200 is a Multistrada with the emphasis on Multi, a sportbike which is powerful and fun but also easy to ride and whose first priority is the safety and comfort of its rider.

Ducati wanted to produce a motorcycle to tackle any kind of journey and road surface, a motorcycle that used technology derived from the Bologna-made race bikes in MotoGP and World Superbike.

A bike with no limits, that can transform itself to suit the rider's demands, from a supersport to a tourer for long journeys with a passenger and luggage, to an everyday bike which can breeze through the daily commute and also tackle off-road routes with the agility of an enduro; in other words, four bikes in one!

The Ducati Multistrada 1200 arrives on the market in Spring 2010.

Killer bike, Killer price!

MTS1200 - $14,995

MTS1200 ABS - $16,495 

MTS1200 S, Sport - $19,995

MTS1200 S, Tour - $19,995